Using the Internet as a Strategic Tool




Integrated eBusiness Strategy

Does it all begin with strategy? Then what? From an organizational standpoint, the degree to which online activities complement and communicate other activities within the organization is more important than leading-edge technology or the number of Web visitors. Say what?


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A Framework to Analyze eBusiness Success or Failur... This (DRAFT) document discusses an innovation driven framework to assess eBusiness models and their chances of success or failure. Despite being dated...
A Guide to Social Networking for Business The guide to social networking discusses the following: - What is social networking? - What is web 2.0? - How do you leverage web 2.0, social networki...
A Methodology for Creating e-Business Strategy An excellent discussion on formulating an eBusiness Strategy for your organization.
A Methodology for Developing a Portfolio of e-busi...  The paper also describes the deliverables used in this methodology - the authors contend that these are practical i.e. from real world applicati...
A Practical Guide to Developing an e-Strategy An excellent step-by-step guide to creating an eStrategy, based on a real life example. Excellent Read!
A Primer on E-Business Strategy Dated, but good discussion on developing an eBusiness Strategy.
A primer on E-Metrics This presentation provides an overview of some of the most important metrics related to e-business. Somewhat dated, but still relevant, these metrics ...
A Societal Perspective on E-business Adoption Do societal factors influence eBusiness results? The authors of this paper argue that they do.
An Overview of Wikis This presentation provides an in depth overview to Wikis and using them for knowledge management. The presentation introduces wikis and discusses: - ...
Balanced Scorecard for Strategy Execution  "Many organizations spend a significant amount of effort and money creating lofty roadmaps for success that, more often than not, do not le...
Building Brands Online  In general, marketers have realized the value of the internet ("online" is cool for a reason!) but have often thought of it as a "call to action...
Business Model Guide This business model guide provides a step by step introduction to business models and using them to gain competitive advantage This business model gu...
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