Chief Value Officer
This article discusses the need for a C-Suite role to manage customer value. The question is: how does the Chief Digital Officer role differ from this Chief Value Officer role being proposed?
October 20, 2017
Chapter
The Ultimate Chief Digital Officer (CDO) Resource Library – Page 3
The Rise of the Digital Chief Marketing Officer (CMO)
This paper discusses the tectonic shift in marketing and as a result the marketing organization that is occuring because of the digital tsunami – will the Chief Marketing Officer (CMO) role survive? will it be re-defined? how? An excellent discussion on the emerging role of the CMO.
October 20, 2017
The Rise of the Chief Digital Officer Role
This annual research focuses on studying the emerging chief digital officer (CDO) role. Which environments – industry, country etc. – is it taking a hold in? Why? What is the CDO role charged with? Where is the role headed. Excellent discussion for the CIO who wants to understand how digital is going to disrupt their own role.
October 18, 2017
Digital Transformation of the Chief Marketing Officer (CMO) Role
This annual study tracks the challenges faced by the Chief Marketing Officer (CMO) role and recommends solutions to cope with them. These challenges have increased with the advent of digital technologies. So, is the CMO to transform into CDO? Good discussion.
October 18, 2017
An Overview of the Role, Responsibilities, and Impact of the Chief Digital Officer (CDO)
This is a comprehensive overview of the Chief Digital Officer’s (CDO) role, detailing how digital transformation can address challenges and improve services through coordinated efforts across various sectors.
October 18, 2017
Emerging Role of the Chief Digital Officer (CDO)
Explore the rising influence of the Chief Digital Officer (CDO) in steering companies through the complexities of digital transformation, and understand why this role is critical in today’s digital-first business landscape.
October 9, 2017
Where is the Chief Digital Officer (CDO) Role Headed (2016)?
This annual study focuses on the Chief Digital Officer (CDO) role. It collects valuable information on the adoption of the CDO role – which companies have a CDO? who do they report to? what do they do? A very good discussion on the rise of the CDO role.
October 6, 2017