This paper presents an informed opinion on the rise of the Chief Digital Officer (CDO) Role. Specifically, it answers key questions about the role so one can understand the full impact of this role on the organization's journey moving into the digital world. Good discussion!
This articles discusses the factors driving the emerging C-Suite. New roles are proposed every day but how do they help shareholders? What are the skills needed to power today's C-Suite? An excellent discussion on the context of the rise of the Chief Digital Officer (CDO) and other similar roles being proposed.
This research discusses emerging trends and makes predictions about the imperative for Chief Marketing Officers (CMO) . The focus is on how marketing is changing under the onslaught of the digital juggernaught. So, is the prediction, "CMO is transforming into CDO", accurate? Read On!
This article tracks the rise of the Chief Digital Officer (CDO) role and explores its trajectory moving forward – is the CDO destined for the CEO role? Great discussion on the CDO role and its future.
This article discusses the need for a C-Suite role to manage customer value. The question is: how does the Chief Digital Officer role differ from this Chief Value Officer role being proposed?
This paper discusses the tectonic shift in marketing and as a result the marketing organization that is occuring because of the digital tsunami – will the Chief Marketing Officer (CMO) role survive? will it be re-defined? how? An excellent discussion on the emerging role of the CMO.
This white paper makes the case for a C-Suite role to harness enterprise data – Chief Data Officer (CDO). What is a CDO? Why is a CDO needed? What are the responsibilities of the CDO role? A different perspective on the expansion of the C-Suite.
This paper discusses the factors driving the success of the CDO role. A good discussion to prevent the recent spate of failures in the CDO role.
This research explores the skills, career paths, attitudes and behaviors of the emerging chief marketing technologist role – an amalgamation of the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO) roles running parallel to the Chief Digital Officer (CDO) role!
This paper defines the Chief Digital Officer (CDO) role, sets its objectives, and discusses the different types of CDOs who are needed to meet them. A good discussion for the CIO to understand how to transition into the CDO role.