CIO Knowledge Base – Page 157

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From CDO to CEO

This article tracks the rise of the Chief Digital Officer (CDO) role and explores its trajectory moving forward – is the CDO destined for the CEO role? Great discussion on the CDO role and its future.

Chief Value Officer

This article discusses the need for a C-Suite role to manage customer value. The question is: how does the Chief Digital Officer role differ from this Chief Value Officer role being proposed? 

The Rise of the Digital Chief Marketing Officer (CMO)

This paper discusses the tectonic shift in marketing and as a result the marketing organization that is occuring because of the digital tsunami – will the Chief Marketing Officer (CMO) role survive? will it be re-defined? how? An excellent discussion on the emerging role of the CMO.

The Other CDO – Chief Data Officer

This white paper makes the case for a C-Suite role to harness enterprise data – Chief Data Officer (CDO). What is a CDO? Why is a CDO needed? What are the responsibilities of the CDO role? A different perspective on the expansion of the C-Suite. 

How to make the CDO Role succeed?

This paper discusses the factors driving the success of the CDO role. A good discussion to prevent the recent spate of failures in the CDO role.

The Rise of the Chief Marketing Technologist (CMT)

This research explores the skills, career paths, attitudes and behaviors of the emerging chief marketing technologist role – an amalgamation of the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO) roles running parallel to the Chief Digital Officer (CDO) role!

The Right CDO for the Job

This paper defines the Chief Digital Officer (CDO) role, sets its objectives, and discusses the different types of CDOs who are needed to meet them. A good discussion for the CIO to understand how to transition into the CDO role.

The Rise of the Chief Digital Officer Role

This annual research focuses on studying the emerging chief digital officer (CDO) role. Which environments – industry, country etc. – is it taking a hold in? Why? What is the CDO role charged with? Where is the role headed. Excellent discussion for the CIO who wants to understand how digital is going to disrupt their own role.

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