Remote Clicks That Do More Than Just Change Channels
The future of convergence is here. If it clicks, marketing will not be the same…
CIO Knowledge Base – Page 445
All Resources in: CIO Knowledge Base
Strategy and Internet
"Many have argued that the Internet renders strategy obsolete. In reality, the opposite is true," argues Michael Porter. Read this seminal paper, again, for the very first time!
A Framework to Analyze eBusiness Success or Failure
This (DRAFT) document discusses an innovation driven framework to assess eBusiness models and their chances of success or failure. Despite being dated and a little choppy, it is an excellent read!
A Primer on E-Business Strategy
Dated, but good discussion on developing an eBusiness Strategy
A Business Model Framework to Analyze the Impact of e-Business on an Existing Business
eBusiness Strategy Issue No 1: What is the place of eBusiness in our business model? This paper presents a framework to address this issue –
E-payments: Problems and Prospects
What are the different methods of e-payment? What are the challenges of electronic payments? Are there viable security countermeasures for each of the issues?
The Basics of Strategic eMarketing
An excellent presentation on the basics of strategic eMarketing. Must Read!
Case Study: Adoption of eBusiness Within a Large Multinational
This paper presents the results of a case study into the management of change from e-business adoption by a globally distributed mining company. The case
Formulating an E-Business Strategy
Good discussion on the steps to creating an eBusiness Strategy.
Electronic Commerce and Virtual Organization
Is electronic commerce inseparable from virtual organization? What is the connection? This is a dated paper (1999) but has a good discussion on both the concept of virtual organizations and their links to eBusiness.
