e-Business Marketing [e-Marketing]: What is it and Why is it Important?
Introduction: So far we have discussed the role of e-Business in shaping the business model of organizations and creating an e-Business Infrastructure. Our focus was
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It’s a wiki wiki world!
Understand the risks and benefits of using a wiki as a leadership tool and why effective communication and trust are essential for its success.
Private is as private does!
This article explores how a company’s privacy policy directly impacts customer trust, compliance, and brand reputation. It outlines key legal frameworks, best practices for safeguarding data, and actionable steps to embed privacy into business processes. Use this to understand why protecting customer information is not just compliance—but a reflection of core business values.
eStrategy: Does Website Ranking Matter?
Don’t let website features distract from creating real value. Learn why a strong business model is essential in this eye-opening article.
Why e-Business Still Doesn’t Fit: The Organizational Alignment Problem
This article explains why e-Business continues to challenge traditional organizations. It explores the historical misplacement of e-Business functions in IT and marketing, the myths that distort strategic thinking, and the urgent need for structural realignment to avoid becoming obsolete.
Rethinking Business for the Digital Era: Why e-Business Demands a New Model
This article explores the structural shift e-Business requires—from faster, personalized customer experiences to tightly integrated back-end systems. It highlights how customer expectations, short product life cycles, and real-time service pressure organizations to adopt entirely new models rather than repurpose old ones.
Designing for Digital: What Drives e-Business Organization Strategy
This article introduces universal organization design principles and applies them to e-Business. It explains how business models—not best practices—should guide structure, and explores the role of segmentation, customer centricity, and cross-functional integration in building an agile digital organization.
Choosing the Right e-Business Organization Model: Centralized, Hybrid, or Decentralized?
This article breaks down the three dominant e-Business organizational models—centralized, decentralized, and hybrid—evaluating their pros and cons. It provides a practical framework to help businesses select the right structure based on maturity, industry pace, and business model alignment.
Introduction to e-Business
Introduction: The next 6 weeks, we will learn the what, why, when, how and where of e-Business. We will go into the root cause(s) of
