Using the Internet as a Strategic Tool
Integrated eBusiness Strategy
CIO Knowledge Base – Page 494
All Resources in: CIO Knowledge Base
Why Michael Porter Is Wrong about the Internet
"The Harvard strategy guru errs when he says partnerships erode competitive advantage, the author contends. Instead, they are now central to business success." Huh?
eMarketing: The Digital Purchase Funnel
The attached study aims to answer the question of exactly when and where purchasers see online advertising, and what implications those discoveries may have on the process of planning and optimizing media.
Digging For Social Networking Gold
Where is the Social Networking Gold? Read this report, by Pew Research, to get good information on the demographics and trends of social networking and find out!
E-Strategy as Corporate Strategy
Is "E" an indispensable part of corporate strategy? Yes. Can you prove it?
What do “non IT” Leaders Want from IT Governance?
This survey was conducted to find out non-IT executives’ views on IT’s contribution to the business and identify ways their enterprises are governing IT.
Introduction to eBusiness
This is an excellent presentation on eStrategy – what is it and how to formulate it. However, the best part is the case studies on IBM, Charles Schwab etc. that are used to present concepts. Let the professor take you on the eBusiness journey…
What Google Knows
Privacy and search engines explained in depth.
eBusiness Strategy Case: Used Book Sellers
This case study shows how used book sellers solved their business problems using a multi-channel strategy.
Can IT be a Profit Center?
The debate rages on. There are strong views on both sides of the issue – yes and no. Here is a very good summary of