eMarketing: The Digital Purchase Funnel
The attached study aims to answer the question of exactly when and where purchasers see online advertising, and what implications those discoveries may have on the process of planning and optimizing media.
CIO Knowledge Base – Page 514
All Resources in: CIO Knowledge Base
Internet as a Strategic Weapon
Creating barriers to entry or as the authors call it “lock outs” is an invaluable strategic maneuver. Can internet help? Absolutely, argue the authors! Good
What Google Knows
Privacy and search engines explained in depth.
What do “non IT” Leaders Want from IT Governance?
This survey was conducted to find out non-IT executives’ views on IT’s contribution to the business and identify ways their enterprises are governing IT.
Using the Internet as a Strategic Tool
Integrated eBusiness Strategy
Why Michael Porter Is Wrong about the Internet
"The Harvard strategy guru errs when he says partnerships erode competitive advantage, the author contends. Instead, they are now central to business success." Huh?
Digging For Social Networking Gold
Where is the Social Networking Gold? Read this report, by Pew Research, to get good information on the demographics and trends of social networking and find out!
Does Enterprise Architecture Matter?
Explore the comprehensive guide designed for CIOs that demystifies the value of Enterprise Architecture. Discover how to leverage EA for strategic alignment, optimized IT operations, improved decision-making, enhanced business agility, and effective stakeholder communication.
CIO 2.0: From Technology Steward to Business Leader
The changing role of the Chief Information Officer (CIO) in government—and why it matters to leaders in the public sector. Information Technology is a strategic
Can IT be a Profit Center?
The debate rages on. There are strong views on both sides of the issue – yes and no. Here is a very good summary of
