How Business Uses Social Media
This research report explores the use of social media for business use to find that "there remains a significant gap between expectation and reality when it comes to social media."
e-Business Knowledge – Page 25
All Resources in: e-Business Knowledge
CIO and Web 2.0
This presentation makes the case for CIO leadership in web 2.0 – first, it lays the foundation through a discussion on best practices that lead to successful communities and then illustrates them through case studies. CIOs have a real opportunity to get a seat at the table by learning, communicating and implementing the business value of web 2.0
Electronic Business Value Framework (EBV)
This primer introduces electronic business value framework (EBV) which helps an organization identify, select and fund e-commerce opportunities based upon their potential for business value creation.
A Framework for e-Commerce Adoption
This paper presents a framework to facilitate e-commerce adoption in an economy using culture, policy and technology and recommends a three pronged approach for its implementation.
e-Payments Primer
This primer introduces e-payments – what is electronic funds transfer? what are the various types of electronic payments, and how do they work? what are some common applications that enable electronic payments? how do payment cards work? how do payment systems work? what are the benefits and challenges in electronic commerce?
Guide to Web 2.0 Engagement
This guide – written for state government employees – provides principles, processes and tools as a starting point for making online engagement work in a web 2.0 environment. There are no checklists – this Guide offers a basic walkthrough of the issues and risks associated with online engagement.
Business Use of Professional Social Networks
This research studies professional social networks – are they used by decision makers? do they trust these networks? how do they use these networks? will these networks change the way we do business?
Global Portal Strategy
This presentation discusses a global portal strategy in the context of localization – global company’s products and services tailored for a local audience.
What to Track?
This presentation references the online political donation campaign to teach us all invaluable lessons in online marketing, especially metrics that matter.
Developing a Mobile Strategy
This presentation makes the case for going mobile. Why? unprecedented reach!
