e-Business Knowledge – Page 26

All Resources in: e-Business Knowledge

Global Portal Strategy

This presentation discusses a global portal strategy in the context of localization – global company’s products and services tailored for a local audience.

What to Track?

This presentation references the online political donation campaign to teach us all invaluable lessons in online marketing, especially metrics that matter.

Social Media Opportunities and Risks

This presentation provides an overview of social media, its drivers and benefits and the risks associated with its use – especially, cyber criminals using it to attack your organization.

Managing Business Risks of Social Media

This paper makes the case for senior leaders in every organization to understand the risks associates with the social media revolution and have a clear plan to monitor, manage and mitigate threats that can and will occur.

Social Media Policy

This presentation discusses best practices for setting a social media policy for your organization based upon use cases – social media use by employees creates opportunities and has risks and those organizations that manage these risks reap the benefits. Good discussion.

How Not to Botch Social Media

Conversations about your business are taking place every day on blogs, forums, and social media sites. What do you do about them? This whitepaper discusses dos and don’ts of managing conversations about your brand.

Is your Website Making Sales Calls?

This white paper discusses using your web presence to build trust and turn online relationships into sales leads – perhaps, closing sales as well?

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