This presentation discusses a global portal strategy in the context of localization – global company’s products and services tailored for a local audience.
This presentation references the online political donation campaign to teach us all invaluable lessons in online marketing, especially metrics that matter.
This presentation provides an overview of social media, its drivers and benefits and the risks associated with its use – especially, cyber criminals using it to attack your organization.
This paper makes the case for senior leaders in every organization to understand the risks associates with the social media revolution and have a clear plan to monitor, manage and mitigate threats that can and will occur.
This presentation discusses best practices for setting a social media policy for your organization based upon use cases – social media use by employees creates opportunities and has risks and those organizations that manage these risks reap the benefits. Good discussion.
Conversations about your business are taking place every day on blogs, forums, and social media sites. What do you do about them? This whitepaper discusses dos and don’ts of managing conversations about your brand.