Boo.com burst into flames six months after launch but not before burning through $185M. So what happened to the promise of an exceptionally profitable website? This e_Business case study tries to find out!
BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.
Social media is important to creating business value – just how important is it? This research paper answers that question. It introduces a "social media ecosystem" framework to help understand what businesses and customers accomplish using social media – using this as a basis to develop specific measures for activities that have a direct relationship with business value.
This presentation makes the connection between business IT alignment and requirements analysis – the track from business strategy to systems implementation.
This presentation presents a soup-to-nut discussion on e_business strategy aka e_strategy using an e_business model approach – starting with defining what e_business model approach is!
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