This whitepaper discusses FTC guidelines for "sponsored conversations" (paid endorsements from bloggers?) and proposes best practices to follow to avoid not only undue FTC scrutiny but also adverse consumer reaction to this increasingly popular but controversial marketing practice.
This article discusses the policy and legal issues arising out of the rapid adoption of social media, and provides practical suggestions for social media use in an organization.
This whitepaper aims to serve as a reference and planning tool for B2B Web 2.0/ social media initiatives by answering a simple question: How to leverage Web 2.0?
This quick overview of e-Business models is a crucial resource for CIOs aiming to understand digital transformation. Discover models like the Brokerage, Community, and Utility, and understand their real-world applications. Enhance your strategic decision-making capabilities today.
This research note defines business model, lays out the business models landscape, describes the common ways models evolve, and discusses implications for management. (<span style="background-color: rgb(255, 255, 153); ">Dated Material</span>)
This paper proposes a reference catalog to ease the transition from business design to service oriented design.
This paper examines the utility business model and its future role in the provision of computing services.
This Web Site Strategy Template can be used as a framework to create your web strategy.
This Simple Social Media Strategy Template can be used to create a social media strategy for your business. It uses nine reference points, which are applied to the key stages of a social media strategy – diagnostic, strategy development, implementation, assessment and refinement.
This social business plan templates can be used as a framework to think about the issues in creating your social enterprise.