e-Business Knowledge – Page 39

All Resources in: e-Business Knowledge

e-Business Marketing Metrics

 This whitepaper discusses e-business marketing planning and e-business metrics to measure the success of the e-marketing plan.

Understanding B2B eBusiness Models

 This paper categorizes and discusses the different types of business-to-business electronic business models currently being used by businesses and discussed in the academic literature, and shows how these business models are being implemented within the textile industry.

Building Brands Online

 This research study provides insight into using online marketing, especially interactive advertising, to build brands.

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