The Basics of Strategic eMarketing An excellent presentation on the basics of strategic eMarketing. Must Read!
Defining a Governance Model for Portals Are portals yet another application or do they warrant special considerations? The author argues for the latter. We agree!
Turning customization into a competitive advantage Turning customization into a competitive advantage
Cisco Pays Big for New Ideas Competitions from the likes of Microsoft and Virgin are sparking innovation and drawing thousands of contestants from around the world
Internet Marketing Value Creation Framework What is your marketing ROI? This paper helps answer that question.
eStrategy: Managing Your Brand Online Have a proactive brand management strategy to manage your online reputation.
A Societal Perspective on E-business Adoption Do societal factors influence eBusiness results? The authors of this paper argue that they do. Read On…