e-Business Knowledge – Page 46

All Resources in: e-Business Knowledge

Competitions from the likes of Microsoft and Virgin are sparking innovation and drawing thousands of contestants from around the world

What is your marketing ROI? This paper helps answer that question.

Have a proactive brand management strategy to manage your online reputation.

Do societal factors influence eBusiness results? The authors of this paper argue that they do. Read On…

A new medium demands a new approach to advertising, one ad executive argues.

A very good introduction to the key concepts in eBusiness. Good read!

An excellent presentation on eBusiness models for the beginner. Must Read!

Dated, but good discussion on developing an eBusiness Strategy

The future of convergence is here. If it clicks, marketing will not be the same…