Can Social Media Advertising Work?
A new medium demands a new approach to advertising, one ad executive argues.
e-Business Knowledge – Page 47
All Resources in: e-Business Knowledge
What is eBusiness?
A very good introduction to the key concepts in eBusiness. Good read!
Introduction to eBusiness Models
An excellent presentation on eBusiness models for the beginner. Must Read!
A Primer on E-Business Strategy
Dated, but good discussion on developing an eBusiness Strategy
Remote Clicks That Do More Than Just Change Channels
The future of convergence is here. If it clicks, marketing will not be the same…
A Practical Guide to Developing an e-Strategy
An excellent step-by-step guide to creating an eStrategy, based on a real life example. Excellent Read!
Primer on eBusiness Models
A very good presentation on eBusiness Models. Good Read!
E-payments: Problems and Prospects
What are the different methods of e-payment? What are the challenges of electronic payments? Are there viable security countermeasures for each of the issues?
E-Biz: Strategies for Business Success
This is a soup to nuts guide on getting a foothold into e-Business. The information and lessons are for businesses of ALL sizes. MUST Read!
A Framework for Understanding and Analysing eBusiness Models
This paper proposes a framework that decomposes the research area of Business Models into specific research sub-domains. Why?