e-Business Knowledge – Page 51

All Resources in: e-Business Knowledge

Does eCommerce Matter?

This paper has good information on a variety of issues related to eCommerce – especially the need for and the role of someone to lead the "function" within a business. Good start on key issues.

Internet as a Strategic Weapon

Creating barriers to entry or as the authors call it “lock outs” is an invaluable strategic maneuver. Can internet help? Absolutely, argue the authors! Good

eMarketing: The Digital Purchase Funnel

The attached study aims to answer the question of exactly when and where purchasers see online advertising, and what implications those discoveries may have on the process of planning and optimizing media.

Digging For Social Networking Gold

Where is the Social Networking Gold? Read this report, by Pew Research, to get good information on the demographics and trends of social networking and find out!

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