e-Business Knowledge – Page 51

All Resources in: e-Business Knowledge

Does eCommerce Matter?

This paper has good information on a variety of issues related to eCommerce – especially the need for and the role of someone to lead the "function" within a business. Good start on key issues.

eMarketing: The Digital Purchase Funnel

The attached study aims to answer the question of exactly when and where purchasers see online advertising, and what implications those discoveries may have on the process of planning and optimizing media.

Digging For Social Networking Gold

Where is the Social Networking Gold? Read this report, by Pew Research, to get good information on the demographics and trends of social networking and find out!

Introduction to eBusiness

This is an excellent presentation on eStrategy – what is it and how to formulate it. However, the best part is the case studies on IBM, Charles Schwab etc. that are used to present concepts. Let the professor take you on the eBusiness journey…

Internet as a Strategic Weapon

Creating barriers to entry or as the authors call it “lock outs” is an invaluable strategic maneuver. Can internet help? Absolutely, argue the authors! Good

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