e-Business Knowledge – Page 51

All Resources in: e-Business Knowledge

Does eCommerce Matter?

This paper has good information on a variety of issues related to eCommerce – especially the need for and the role of someone to lead the "function" within a business. Good start on key issues.

This is an excellent presentation on eStrategy – what is it and how to formulate it. However, the best part is the case studies on IBM, Charles Schwab etc. that are used to present concepts. Let the professor take you on the eBusiness journey…

Sample Strategic Business Plan

Internet as a Strategic Weapon

Creating barriers to entry or as the authors call it “lock outs” is an invaluable strategic maneuver. Can internet help? Absolutely, argue the authors! Good

Using the Internet as a Strategic Tool

Integrated eBusiness Strategy

eBusiness Strategy Case: Used Book Sellers

This case study shows how used book sellers solved their business problems using a multi-channel strategy.

Why Michael Porter Is Wrong about the Internet

"The Harvard strategy guru errs when he says partnerships erode competitive advantage, the author contends. Instead, they are now central to business success." Huh?

E-Strategy as Corporate Strategy

Is "E" an indispensable part of corporate strategy? Yes. Can you prove it?

What Google Knows

Privacy and search engines explained in depth.

eMarketing: The Digital Purchase Funnel

The attached study aims to answer the question of exactly when and where purchasers see online advertising, and what implications those discoveries may have on the process of planning and optimizing media.