e-Business Strategy (e-Strategy) Collection – Page 12

All Resources in: e-Business Strategy (e-Strategy) Collection

Internet Business Models

 This presentation provides an overview of internet business models, their connection with e-commerce, business models and strategies

Business Use of Web 2.0

 The paper examines the business use of web 2.0 – what is web 2.0 and what makes it different from both business and technological perspectives? What is the value proposition of web 2.0 and how businesses can best leverage it?

e_Business Strategy – Part 1

 Definition of key e-business concepts such as e-business, electronic commerce and mobile e-commerce, and the concepts of strategy and value creation. Overview of the phases of evolution of e-Business over the last decade.

Building Brands Online

 This research study provides insight into using online marketing, especially interactive advertising, to build brands.

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