Electronic Business Value Framework (EBV)
This primer introduces electronic business value framework (EBV) which helps an organization identify, select and fund e-commerce opportunities based upon their potential for business value creation.
e-Business Strategy (e-Strategy) Collection – Page 7
All Resources in: e-Business Strategy (e-Strategy) Collection
Developing a Mobile Strategy
This presentation makes the case for going mobile. Why? unprecedented reach!
Global Portal Strategy
This presentation discusses a global portal strategy in the context of localization – global company’s products and services tailored for a local audience.
Community Based Innovation
This paper discusses ways to integrate members of online communities into the new product development process.
Is your Website Making Sales Calls?
This white paper discusses using your web presence to build trust and turn online relationships into sales leads – perhaps, closing sales as well?
Using Wikis For Business
This paper defines and describes wikis – taking Wikipedia as an example – in depth and then discusses their use in the corporate context. The author argues that to understand wikis one must focus on two concepts – the simple web based multi-user document management technology and a management philosophy that encourages knowledge management rather than dictates it.
A Framework for Dot Com Survival
This research paper examines the causes of failure and success in Dot Coms engaged in e-Commerce. It presents a preliminary framework that identifies the key factors that govern Dot Com success.<br /><br />Note: Contains scary mathematical equations. Please ignore and focus on the proposed framework.
The Success and Failure of Pure Play e-Businesses
This research focuses on a simple question: why did Webvan fail and Peapod succeed? It uses four factors to compare the failure of one and the success of the other in the same market! The factors are: managerial decisions, logistical infrastructure, technological systems, and marketing strategies.
Most Famous Dot Com Failure?
This article discusses the demise of the hip online retailer Boo.com and culls lessons for existing and prospective e-tailers.
Marketing Capabilities for the Digital Age
BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.