Building Brands Online
 This research study provides insight into using online marketing, especially interactive advertising, to build brands.
e-Marketing Hub – Page 3
All Resources in: e-Marketing Hub
Online Marketing – Grown Up Digital
 An excellent presentation on marketing to the next generation.
Social Advertising Best Practices
These best practices are designed to help create a social marketing program that leverages the medium effectively without creating a legal and ethical nightmare for you.
Research – Does Behavioral Targeting work?
Are marketers wrong when they claim that customers want advertisements tailored to their interests.
Key Internet Advertising Trends
 This, albeit dated, presentation provides excellent insight into key internet trends.
Digital Darwinism
This research study identifies the imperatives for players in the e-business value chain – focused on marketing-agency-media.
Why do e-Businesses Fail?
This paper analyzes the causes of e-Business failure and forcefully argues that it wasn’t just the lack of business models that caused the demise. It was "fatal attraction" that tripped up the upstarts – and will cause you to fail should you not learn from history! <br />
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What, you ask, is "fatal attraction" in the world of e-Business?
The Basics of Strategic eMarketing
An excellent presentation on the basics of strategic eMarketing. Must Read!
Search Engine Optimization: Being Found Depends on Dropping Hints?
A research study on the online search behavior of customers in the US. The key finding? Online search is inseparable from offline "hints".
eStrategy: Managing Your Brand Online
Have a proactive brand management strategy to manage your online reputation.