Ever wonder what happens when business and IT are not aligned? Well, like most other things in life, there are symptoms of misalignment. Monitoring them and analyzing them can help you avert disaster.
The merger of Daimler and Chrysler made perfect sense on paper. Now that there is talk of Chrysler being on the block again, did they forget to put critical things on that paper?
One of the toughest questions to answer is: is my business is alignment with IT?<br />Prof. Luftman tries to answer this question in this paper originally published in 2000.
Customer service can make all the difference in a commodity market such as retail. This key differentiator is often ignored. This article provides an important reminder.