Chapter

Microsoft

eMarketing: The Digital Purchase Funnel

The attached study aims to answer the question of exactly when and where purchasers see online advertising, and what implications those discoveries may have on the process of planning and optimizing media.

eMarketing: The Digital Purchase Funnel

The attached study aims to answer the question of exactly when and where purchasers see online advertising, and what implications those discoveries may have on the process of planning and optimizing media.