Improving Online Advertising Effectiveness
Increasingly, advertising is moving online. Do e-marketers know what their return on investment is on online advertising?
Welcome to the Portal Governance category in our CIO Reference Library. This curated collection of articles, resources, and guides is designed for CIOs, IT executives, business leaders, and professionals interested in understanding and implementing effective portal governance practices. Portal governance refers to policies, procedures, and guidelines that ensure the proper management, organization, and operation of web portals, intranets, or other digital platforms. Effective portal governance is crucial for maintaining the quality, security, and consistency of digital platforms, driving user adoption, and ensuring the alignment of portal initiatives with organizational goals.
In this category, you will find a variety of portal governance content, including:
Explore the Portal Governance category to access a wealth of content for effectively managing and organizing web portals, intranets, or other digital platforms. By implementing strong portal governance practices, your organization can ensure its digital platforms’ quality, security, and consistency, driving user adoption and aligning portal initiatives with organizational goals.
Increasingly, advertising is moving online. Do e-marketers know what their return on investment is on online advertising?
Are marketers wrong when they claim that customers want advertisements tailored to their interests.
How do you develop a portal governance? Follow three easy steps in the framework…
Are portals yet another application or do they warrant special considerations? The author argues for the latter. We agree!
Why do you need to think about portal governance? Governance is a growing topic across the enterprise and a portal is just one silo in an organization. So, the real question might be: What is special about governing a portal environment? This article provides some common sense guidelines for setting up a portal governance strategy.