Best Practices for Social Media Strategy


This article discusses the legal issues and best practices for social media use by the utilities industry. 


Yet even as the utility march towards Web 2.0 gathers momentum, the heavily regulated nature of the utility industry presents challenges in the naturally free-flowing world of social media. In addition to the traditional issues that all businesses face when engaging social media — from workplace concerns related to employee abuses of social media and appropriate discipline to copyright and IP protection — utilities must also ensure that their participation in social media does not run afoul of affiliate codes of conduct, SEC regulation, and a host of other compliance issues.  This article provides an exhaustive summary of the legal and regulatory issues potentially implicated by utility engagement in social media, and proposes best practices and guidelines for development of a social media policy that reduce the risks of social media for utilities.




This Best Practices for Social Media Strategy has been accessed 9 times.
Must Login To Download


Signup for Thought Leader

Get the latest IT management thought leadership delivered to your mailbox.

Mailchimp Signup (Short)

Join The Largest Global Network of CIOs!

Over 75,000 of your peers have begun their journey to CIO 3.0 Are you ready to start yours?
Mailchimp Signup (Short)