It is no secret that businesses exist and grow on innovation - weak on innovation you are in a commodity business i.e. if you exist at all; strong on innovation you are writing your ticket. So what role does IT play in business innovation?
Conventional wisdom says that businesses should slow spending in a downturn. Is conventional thinking ignoring the power of innovation even in a down market? Should IT continue to invest in innovation regardless of the market conditions?
This paper provides the connection between IT investments and business innovation. "In a recent A.T. Kearney survey to determine what role information technology plays in the pursuit of innovation we found that companies that focus on IT innovation and break through certain barriers, are able to use IT to create real value."
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