This e-book discusses how the Internet has disrupted mass communications and the lessons learned from this transformation. These lessons must be grasped by those outside the media industry for they apply universally! (150 pages)
This e-Book focuses on the transformation of the book from paper to tablet.
- Why are the drivers of this disruption?
- Where has it taken us?
- Where is it headed?
- What are the key lessons learned?
- How to ride this wave?
Through this journey, CIOs can learn invaluable lessons on how digital is disrupting their industry, get ready, and harness this wave for it offers unprecedented opportunity for those who not afraid to venture in.
This discussion is not just about digital or design or disruption or media or communications, it is about our collective future - how to predict it so we can shape it.