Turning customization into a competitive advantage




Turning customization into a competitive advantage

A walk through the aisles of your local super- and hypermarkets reveals an explosion in the number and variety of customized products: bundle packs, gift packs, special display presentations, shelf ready packaging (SRP) and more. The objective is to seduce the consumer directly in the store. With a widely cited statistic showing 60 to 80 percent of final buying decisions made in stores, the fight for the consumer’s eye is shifting from the TV and computer screens to the shelves.


Download
Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf.


Related

Building Brands Online  In general, marketers have realized the value of the internet ("online" is cool for a reason!) but have often thought of it as a "call to action...
Do NOT follow this link or you will be banned from the site!