Prof. Luftman has proposed a maturity model for Business IT Alignment. Does that model cover the entire value chain? The author proposes a model that plugs this hole
One of the toughest questions to answer is: is my business is alignment with IT?<br />Prof. Luftman tries to answer this question in this paper originally published in 2000.
Customer service can make all the difference in a commodity market such as retail. This key differentiator is often ignored. This article provides an important reminder.
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