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This article explains why e-Business continues to challenge traditional organizations. It explores the historical misplacement of e-Business functions in IT and marketing, the myths that distort strategic thinking, and the urgent need for structural realignment to avoid becoming obsolete.

This article explores the structural shift e-Business requires—from faster, personalized customer experiences to tightly integrated back-end systems. It highlights how customer expectations, short product life cycles, and real-time service pressure organizations to adopt entirely new models rather than repurpose old ones.

This article introduces universal organization design principles and applies them to e-Business. It explains how business models—not best practices—should guide structure, and explores the role of segmentation, customer centricity, and cross-functional integration in building an agile digital organization.

This article breaks down the three dominant e-Business organizational models—centralized, decentralized, and hybrid—evaluating their pros and cons. It provides a practical framework to help businesses select the right structure based on maturity, industry pace, and business model alignment.