Open Networking

For years now, ever since he wrote the bestselling The Naked Corporation: How the Age of Transparency Will Revolutionize Business (Free Press, 2003), Don Tapscott has been imploring corporate America to bare it all. Now he has a different message: Share it all. Tapscott believes it’s time to abandon many of the “old-world” tenets of corporate management, such as retaining top talent and protecting intellectual capital at all costs. By using technology to connect and collaborate with outsourcing partners and corporate stakeholders, companies must learn to be more open—and honest—about their practices. Those that don’t, he says, will fall prey to the Darwinian market forces of natural selection.