"After years of hype, significant confusion exists among scholars and practitioners regarding expectations for market development and the selection of effective Internet commerce strategies. Adding to this confusion is the realization that several assertions made during the early stages of Internet commerce have not materialized as predicted. Lessons from the several billion dollars in the Internet commerce that have taken place provide the hindsight necessary to challenge a number of popular assertions ย the new conventional wisdom - regarding business strategy and its relationship to electronic commerce." Challenge Conventional Wisdom>>
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