business value

How Does IT Create Value For Business?

This presentation makes the case for the strategic use of information technology to create business value – competitive advantage, cost optimization etc. – using real life examples from business. Great place to start your IT strategy 101 journey!

Does IT Matter?

This presentation presents six rebuttals to the "IT Doesn’t Matter" article.

Aligning Business Strategy and IT Strategy

This research paper discusses the development of information technology strategy to support changes in business model and strategy. Do companies at different levels of strategic maturity need different IT Strategies?

Framework for IT Driven Economic Value

This presentation introduces a framework to assess the impact of information technology – electronic communication – on economic market structure and to prove that market economies are more conducive in an electronic communication environment.

Discipline of Market Leaders

This presentation synthesizes the seminal work of Michael Treacy – how companies can dominate in the market(s) they serve. The formula is simple: target your customers, focus your efforts and dominate your markets!

Do Market Oriented IT Organizations Produce More Value?

This research study determined that organizations that clearly define sources of value provide superior value to customers – consequently, creating more business value. To prove its point, the researchers developed metrics to quantify value discipline choice and clarity and explored the relationship between market orientation and value discipline clarity. Can these lessons be applied to an IT Organization?

IT Chargeback as a Tool for Business IT Alignment

This research analyzed IT chargeback in different organizations and reached the conclusion that IT chargeback approach could facilitate useful discussions between the IT unit and business units about business priorities and the value of IT services.

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