Chief Digital Officer (CDO)

The Ideal C-Suite

This articles discusses the factors driving the emerging C-Suite. New roles are proposed every day but how do they help shareholders? What are the skills needed to power today's C-Suite? An excellent discussion on the context of the rise of the Chief Digital Officer (CDO) and other similar roles being proposed.

From CMO to CDO

This research discusses emerging trends and makes predictions about the imperative for Chief Marketing Officers (CMO) . The focus is on how marketing is changing under the onslaught of the digital juggernaught. So, is the prediction,  "CMO is transforming into CDO", accurate? Read On!

From CDO to CEO

This article tracks the rise of the Chief Digital Officer (CDO) role and explores its trajectory moving forward – is the CDO destined for the CEO role? Great discussion on the CDO role and its future.

How Digital is Transforming Business

This paper tracks the digital shift and its impact on business making the case for digital savvy workforce, especially an Chief Digital Officer. Excellent Read!

Chief Value Officer

This article discusses the need for a C-Suite role to manage customer value. The question is: how does the Chief Digital Officer role differ from this Chief Value Officer role being proposed? 

The Rise of the Digital Chief Marketing Officer (CMO)

This paper discusses the tectonic shift in marketing and as a result the marketing organization that is occuring because of the digital tsunami – will the Chief Marketing Officer (CMO) role survive? will it be re-defined? how? An excellent discussion on the emerging role of the CMO.

The Other CDO – Chief Data Officer

This white paper makes the case for a C-Suite role to harness enterprise data – Chief Data Officer (CDO). What is a CDO? Why is a CDO needed? What are the responsibilities of the CDO role? A different perspective on the expansion of the C-Suite. 

How to make the CDO Role succeed?

This paper discusses the factors driving the success of the CDO role. A good discussion to prevent the recent spate of failures in the CDO role.