digital content strategy

Global Portal Strategy

This presentation discusses a global portal strategy in the context of localization – global company’s products and services tailored for a local audience.

Introduction to the Gartner Maturity Model for Web Content Management

 "This document outlines a model for assessing the state of an organization’s Web content management (WCM) solution. CIOs and other IT leaders responsible for the strategic success of their organization’s WCM strategy can use this model to articulate what they would like to achieve with their WCM solution, and to assess the level of change required to make that happen."

Digital Content Revenue Models

This paper discusses a framework to understand and implement a monetization strategy for content – why is the traditional newspaper/magazine subscription based business model under threat from digital content? How to overcome barriers created by "free" digital content? How to create a multi-channel monetization strategy for content?<br />EXCELLENT READ!

Digital Content Revenue Strategies

This paper analyzes the early efforts of magazine publishers that actively provided online content. This research specifically focused on the relationship between the pursuit of various revenue streams and the impact of these streams on firm performance.

Selling on the Web

This presentation discusses digital revenue models and building a web presence.

Do NOT follow this link or you will be banned from the site!