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Standardization and Customization

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Defining International Marketing

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Good Luck Getting into China

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Sources and References

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Case Application

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External Factors that Affect Planning: Forecasts of the Future

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External Factors that Affect Planning: Social Trends – Cultures and Subcultures

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External Factors that Affect Planning: Social Trends – Demographic Groupings

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External Factors that Affect Planning: Social Trends – Demographic Changes

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External Factors that Affect Planning: Social Trends

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