Top quality branding campaigns are based on developing what is known as a “Brand <span style="line-height: 1.6em;">Triangle.” The base of this triangle is the Brand Promise, and the two legs of the Triangle relate to Brand Attributes and Brand Personality. This tool provides leaders a way to think about building a Brand Triangle for their organization.</span>
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Building a Brand
- January 9, 2020
- Webmaster Global
- Expert Editor - IT Management
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