The term “Content Analytics” has been coined to cover a range of search and reporting technologies which can provide similar levels of business intelligence and strategic value across unstructured data to that conventionally associated with structured data reporting. Sophisticated content search across text and rich media file-types, combined with trend analysis, content assessment and behavioral reporting, has created the opportunity to track and manage unstructured content and digital assets with the same levels of capability as BI reporting of structured content - with associated business benefits of content optimization, asset management, pattern detection and compliance monitoring. As is usual with new technology, levels of awareness of both the technology and the naming terminology vary considerably. We have measured this in the report and provided a glossary of the main terms in Appendix 2. We have also explored the user-perceived limitations of conventional search, and the potential savings that could be achieved by application of content analytics to a number of business scenarios such as fraud detection, asset protection, healthcare research and market monitoring.