How Generation Z is driving digital transformation . Read On!
When it comes to digital transformation, many organizations have the same goal: to improve their customer experience. In fact, customer experience is one of the key factors that determines an organization's success.
Digital transformation is also about change – and when it comes to change, there are always challenges that need to be addressed. For example, cultural changes are often required in order for an organization to be successful with digital transformation.
However, this is easier said than done as there are many challenges that organizations face. One of the biggest challenges is that the disparity between what is possible technologically and what companies are actually doing is growing wider. A new generation that is truly a technologically digital native might be able to help close this gap. Enter a new generation - Gen Z!
Gen Z is the first generation to have never known a world without digital technology. They are digital natives who use technology as more than just a tool — it is a part of who they are. Their ability to use technology to expand their minds and fuel societal change is empowering to them. It defines who they are and why society needs them. To Gen Z, their gadgets and profiles are simply extensions of themselves. They've grown up with the internet and social media, and for them, there is no distinction between the digital and analog worlds. They have grown up with ubiquitous technology and are likely to "see" a digital layer in all they encounter. For Gen Z, the physical world and the digital world are one and the same. This has led to some unique characteristics among Gen Zers. They are more skeptical of authority figures and institutions, and they are more likely to trust their own reality channels on the internet. Additionally, synthetic media is becoming increasingly prevalent, making it difficult to distinguish between what is real and fake.
Digital transformation is not just about using technology to make processes more efficient. It is also about using technology to change the way your business operates and how you reach customers. Gen Z has a different perspective on technology than older generations, so it's important to understand their mindset when implementing digital transformation initiatives.
This report discusses the role the Gen Z generation should, if they aren’t already, play in driving an organization’s digital transformation.
The report covers:
- The individual, emotional and moral characteristics of this generation
- Their relationship with digital technology
- The hyper reality that is the future
The report contends that value creation does not take place primarily in the production process, but rather in the hearts and minds of people and as such it is important to understand the new values this generation is looking for ways to find happiness and meaning in life. It is this generation that will make up the majority of your employees in the coming years. Gen Z has been shaped by technology in a way that no other generation has, and they expect their workplace to be just as innovative. If you want your organization to succeed during this time of digital change, you'll need to accept new values and embrace the new behavior.
Must Login To Download