How to plan and execute an effective digital marketing strategy? Read On!
Although many businesses understand the importance of having a digital marketing strategy, less than 50% manage to create an effective one. A successful digital marketing strategy requires understanding how digital channels can be used to reach specific business goals. Additionally, it must be aligned with the company's overall marketing plan and objectives. The team working on the digital marketing strategy should also be aware that their efforts must complement - not duplicate - offline marketing initiatives.
The digital ecosystem is always evolving, so it's important to be flexible in order to adjust or improve your digital marketing strategy. There is no one-size-fits-all solution for planning and executing campaigns, measuring and analyzing their results, or optimizing them. It's necessary to continually test different tactics and strategies to see what works best for your business.
Why does a CIO care about marketing? Isnโt it the CMOโs responsibility?
Our real-time, always-on, location-independent world demands capability that thinks and acts fast. Technology makes both possible. To succeed, a CMO must understand what a cookie is, and the CIO can no longer feign ignorance about customer lifecycles; together, you must turn visitors into customers and offer a seamless omnichannel experience. Say what?
It is imperative for the CIO to be โdigital,โ and the core of anything digital is marketing. To succeed, a CIO must understand digital marketing in depth.
This is a comprehensive guide to creating, adjusting, and improving your digital marketing strategy. It provides a step-by-step approach to developing a successful marketing plan. The book examines practical steps that you can take right away, working templates, and real-life examples of businesses that have successfully executed their marketing plans. In it, you will find best practices for brainstorming, how to find customer insights that have value, SMART goal setting, and conducting a SWOT analysis. You will learn to choose your target market, set your KPIs, report on your campaigns and measure and monitor the results.
