Enhance Customer Loyalty through Higher Responsiveness




 Through four case studies, the white paper describes how with Oracle Coherence ecommerce customers can improve customer experience, customer loyalty, revenues and lower costs leading to higher profitability, and ultimately market leadership.

Data management is a critical issue for e-commerce businesses. Traditional solutions of persisting and managing data in mainframe or legacy backend systems can prove prohibitive from a cost, risk, growth, and business continuity perspective. A relatively new innovation – the in-memory data grid -- is a smart, cost effective, and non-disruptive technology that provides a viable data management solution for e-commerce.

Oracle Coherence is the leading in-memory data grid solution in the marketplace, with ability to scale linearly with the business while keeping costs under control and improving performance, and relieving the load and risk posed to backend data repositories.

Through the four case studies, the white paper describes how with Oracle Coherence ecommerce customers can improve website response performance, uptime, manage growth without risking existing business, offer integrated customer experience, take risks and play with innovative concepts. And businesses can do this without large cash outlays. All of this results in improved customer experience, customer loyalty, higher revenues and lower costs leading to higher profitability, and ultimately market leadership.

As part of the Oracle Fusion Middleware offering, Oracle Coherence has strong out-of-the-box integration with many Oracle products. With Oracle Coherence, customers can focus on business issues, application logic, and critical success factors rather than be burdened with the limitations of their technology.


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