Getting Customer Analytics to pay off

<span style="font-size: 13px;">This paper discusses how an effective customer analytics strategy&nbsp;<span style="font-family: Helvetica, Arial, sans-serif;">can help drive top-line growth, avoid unnecessary costs and increase customer&nbsp;</span><span style="font-family: Helvetica, Arial, sans-serif;">satisfaction. It does so by&nbsp;</span><span style="font-family: Helvetica, Arial, sans-serif;">identifing four stages of organizational capabilities and associated customer analytics strategies</span></span>