There's a fundamental change occurring in how companies innovate and create value. For most of the 20th century, innovation happened inside the business. Companies worked internally to turn the latest scientific and technological breakthroughs into products and services the market wanted. They rarely looked outside for new ideas or inventions—and they didn’t need to. All innovations were fiercely protected through patents, trademarks, and copyrights. When anyone infringed on these rights, the lawyers came out swinging.
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