The ROI Playbook for Generative AI: Driving Greater Returns, Faster Impact, and Long-Term Value

This ROI playbook for generative AI shows how organizations can move from experimentation to measurable business value. By benchmarking leaders vs. laggards, this guide reveals how to unlock greater returns, achieve faster impact, and build long-term value through responsible AI adoption, productivity gains, and growth-focused use cases.
The ROI Playbook for Generative AI Driving Greater Returns, Faster Impact, and Long-Term Value - featured image


Generative AI has moved past experimentation — it is now delivering real business value. This playbook is a practical guide for CIOs and senior IT leaders who need to turn AI investment into outcomes that matter: stronger returns, faster results, and sustainable growth.

Grounded in global research, it benchmarks adoption, ROI, and leadership practices across industries and regions. It shows where organizations are achieving the greatest impact today and how leaders are preparing for long-term advantage with customized solutions and advanced AI capabilities.

Readers will find clear, research-backed guidance on governance, workforce readiness, and responsible deployment. Built on rigorous data and expert analysis, it connects vision with execution and equips leaders to scale AI confidently and effectively.

What This Will Help You Create

This playbook is built to help you move from discussion to deliverables. Each element is designed to support decisions and outputs you can use directly with your board, leadership team, and organization.

  • ROI Benchmarks: Build the Case for Investment
    Benchmark AI returns across industries and regions to create business cases and ROI models that stand up to boardroom scrutiny.
  • Leadership Practices: Design a Path to Maturity
    Learn how leading organizations align strategy, governance, and adoption to achieve higher returns — and apply those practices to your own roadmap.
  • Adoption Patterns: Prioritize the Right Use Cases
    Identify the functions and use cases delivering the strongest ROI so you can focus on quick, defensible wins.
  • Governance and Risk Insights: Create Responsible Guardrails
    Address security, compliance, and skills challenges with frameworks that reduce risk and enable innovation.
  • Future Outlook: Map What’s Next
    Anticipate shifts toward custom-built solutions and autonomous AI agents so your roadmap positions you ahead of change.

These insights give you the tools to create board-ready deliverables, prioritize investments with confidence, and make decisions that drive lasting value.


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