<span style="font-size: 13px;">This paper highlights the various phases in the adoption of <span style="font-family: Helvetica, Arial, sans-serif;">social computing within the enterprise. It attempts to provide </span><span style="font-family: Helvetica, Arial, sans-serif;">a peek into the future of social computing and outline the </span><span style="font-family: Helvetica, Arial, sans-serif;">benefits that organizations will reap by integrating social </span><span style="font-family: Helvetica, Arial, sans-serif;">computing technologies with their core applications.</span></span>
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