This paper discusses the tectonic shift in marketing and as a result the marketing organization that is occuring because of the digital tsunami - will the Chief Marketing Officer (CMO) role survive? will it be re-defined? how? An excellent discussion on the emerging role of the CMO.
The Rise of the Digital Chief Marketing Officer (CMO)
- February 15, 2022
- Sourabh Hajela
- Executive Editor - CIO Strategies
Don’t Miss These Related References:
Signup for Thought Leader
Get the latest IT management thought leadership delivered to your mailbox.
Our 100% โNO SPAMโ Guarantee
We respect your privacy. We will not share, sell, or otherwise distribute your information to any third party. Period. You have full control over your data and can opt out of communications whenever you choose.