This paper discusses the tectonic shift in marketing and as a result the marketing organization that is occuring because of the digital tsunami - will the Chief Marketing Officer (CMO) role survive? will it be re-defined? how? An excellent discussion on the emerging role of the CMO.
The Rise of the Digital Chief Marketing Officer (CMO)
- February 15, 2022
- Sourabh Hajela
- Executive Editor - CIO Strategies
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