Transactional Messaging: the Next Big Wave in E-mail and Multichannel Marketing


What is the next focused area of attention for e-mail marketers? How can e-mail be used to create a dialogue with customers, to build relevancy and to promote business? Can transactional messages be used as part of a cross-channel strategy to leverage any point of sale into more effective and highly scalable customer retention programs? How can e-mail be positioned as part of an overall customer lifecycle optimization model and behavior-driven strategy?


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