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Big Data

What is Big Data?

An excellent introduction to big data from an implementation perspective. Great discussion for the CIO.

A Quick Introduction to Big Data

This paper introduces big data – what is it? what are its benefits? why is it important? Good place for the CIO to familiarize themselves with Big Data.

Big Data Implementation Guide

This document discusses key considerations in implementing big data in the enterprise. An excellent resource for the CIO starting out their journey into Big Data.

Big Data for Marketing Effectiveness

This white paper discusses the use of big data to improve marketing effectiveness – better targeting and cross channel optimization. Great discussion for CIOs on how to support the marketing function with big data. 

e-Book – Big Data Enterprise Architecture

This e-Book provides an in-depth analysis of the architectural requirements to implement Big Data in the enterprise. The focus is on sorting through the myriad tools, frameworks, and software options to create a coherent end-to-end solution for Big Data. Excellent Read! (150+ Pages)

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