Chapter

Business Intelligence

What is Big Data?

An excellent introduction to big data from an implementation perspective. Great discussion for the CIO.

Big Data Implementation Guide

This document discusses key considerations in implementing big data in the enterprise. An excellent resource for the CIO starting out their journey into Big Data.

Big Data for Marketing Effectiveness

This white paper discusses the use of big data to improve marketing effectiveness – better targeting and cross channel optimization. Great discussion for CIOs on how to support the marketing function with big data. 

Introduction to Big Data

This quick introduction to big data provides answers to three simple questions: what is big data? why use big data? how to use big data to create business value? This is a good starting point to your big data journey.

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