This paper discusses the tectonic shift in marketing and as a result the marketing organization that is occuring because of the digital tsunami – will the Chief Marketing Officer (CMO) role survive? will it be re-defined? how? An excellent discussion on the emerging role of the CMO.
This paper discusses the factors driving the success of the CDO role. A good discussion to prevent the recent spate of failures in the CDO role.
This annual research focuses on studying the emerging chief digital officer (CDO) role. Which environments – industry, country etc. – is it taking a hold in? Why? What is the CDO role charged with? Where is the role headed. Excellent discussion for the CIO who wants to understand how digital is going to disrupt their own role.
This annual study tracks the challenges faced by the Chief Marketing Officer (CMO) role and recommends solutions to cope with them. These challenges have increased with the advent of digital technologies. So, is the CMO to transform into CDO? Good discussion.
This is a comprehensive overview of the Chief Digital Officer’s (CDO) role, detailing how digital transformation can address challenges and improve services through coordinated efforts across various sectors.
This annual study focuses on the Chief Digital Officer (CDO) role. It collects valuable information on the adoption of the CDO role – which companies
