This research explores the skills, career paths, attitudes and behaviors of the emerging chief marketing technologist role – an amalgamation of the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO) roles running parallel to the Chief Digital Officer (CDO) role!
This paper defines the Chief Digital Officer (CDO) role, sets its objectives, and discusses the different types of CDOs who are needed to meet them. A good discussion for the CIO to understand how to transition into the CDO role.
This is a comprehensive overview of the Chief Digital Officer’s (CDO) role, detailing how digital transformation can address challenges and improve services through coordinated efforts across various sectors.
This annual research focuses on studying the emerging chief digital officer (CDO) role. Which environments – industry, country etc. – is it taking a hold in? Why? What is the CDO role charged with? Where is the role headed. Excellent discussion for the CIO who wants to understand how digital is going to disrupt their own role.
This annual study tracks the challenges faced by the Chief Marketing Officer (CMO) role and recommends solutions to cope with them. These challenges have increased with the advent of digital technologies. So, is the CMO to transform into CDO? Good discussion.
Explore the rising influence of the Chief Digital Officer (CDO) in steering companies through the complexities of digital transformation, and understand why this role is critical in today’s digital-first business landscape.
This annual study focuses on the Chief Digital Officer (CDO) role. It collects valuable information on the adoption of the CDO role – which companies have a CDO? who do they report to? what do they do? A very good discussion on the rise of the CDO role.
