This white paper poses four key questions that companies need to ask today to add elasticity to their businesses. The questions focus specifically on how more flexible IT service <span style="line-height: 1.6em;">delivery and management can power new business structures and generate competitive advantage. In particular, it </span><span style="line-height: 1.6em;">explores the underlying elastic digital architecture (EDA), which is powered by foundational technologies that is referred to as the </span><span style="line-height: 1.6em;">SMAC stack (social, mobile, analytics and cloud).</span>