This paper outlines the key challenges of social data, proposes a value-based framework for social analytics, and recommends clear and pragmatic steps that companies engaged in social media must follow to ensure they are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action—both today and in the longer term.
This article discusses social media and discusses the five key elements of a social media strategy.
Kodak’s chief blogger shares their experience with social media marketing – what is social media? how can it help your business? what are social media best practices? Although directed at small businesses, this advice is applicable to the enterprise as well.
This presentation discusses the results of benchmarking privacy practices at key social networking sites, recommends best practices and predicts the future of this platform.
This paper describes and uses a framework to classify e-commerce business models. This framework is based on twelve key business components.
This presentation provides an in depth discussion on e-business models – what are they and how to use them to generate business value.
This paper traces the origins, discusses the present and charts the future of the business model concept and its usage in information technology.
This whitepaper discusses FTC guidelines for "sponsored conversations" (paid endorsements from bloggers?) and proposes best practices to follow to avoid not only undue FTC scrutiny but also adverse consumer reaction to this increasingly popular but controversial marketing practice.
This article discusses the policy and legal issues arising out of the rapid adoption of social media, and provides practical suggestions for social media use in an organization.
This whitepaper aims to serve as a reference and planning tool for B2B Web 2.0/ social media initiatives by answering a simple question: How to leverage Web 2.0?
