Creating a Social Media Strategy
This article discusses social media and discusses the five key elements of a social media strategy.
This article discusses social media and discusses the five key elements of a social media strategy.
Kodak’s chief blogger shares their experience with social media marketing – what is social media? how can it help your business? what are social media best practices? Although directed at small businesses, this advice is applicable to the enterprise as well.
This paper describes and uses a framework to classify e-commerce business models. This framework is based on twelve key business components.
This presentation provides an in depth discussion on e-business models – what are they and how to use them to generate business value.
This paper traces the origins, discusses the present and charts the future of the business model concept and its usage in information technology.
This whitepaper discusses FTC guidelines for "sponsored conversations" (paid endorsements from bloggers?) and proposes best practices to follow to avoid not only undue FTC scrutiny but also adverse consumer reaction to this increasingly popular but controversial marketing practice.
This article discusses the policy and legal issues arising out of the rapid adoption of social media, and provides practical suggestions for social media use in an organization.
This whitepaper aims to serve as a reference and planning tool for B2B Web 2.0/ social media initiatives by answering a simple question: How to leverage Web 2.0?
This paper proposes a reference catalog to ease the transition from business design to service oriented design.
This paper examines the utility business model and its future role in the provision of computing services.